Genovis and Bulldog Bio Agree to Market Products in the US
Genovis AB, developer and manufacturer of tools for transfection and antibody-engineering, has agreed to a one-year marketing collaboration with its US distributor – Bulldog Bio Inc. The agreement broadens an existing arrangement allowing for more extensive branding of Genovis’ products through marketing-based channels.
Ella Fontaine, Vice President of Communications at Bulldog Bio stated, “The innovative products provided by Genovis have an elegant story that will resonate with the US research community. We are pleased with the response to our unique, cost-sharing model, for marketing – and we look forward to advancing the awareness of Genovis’ brand here in the US.”